@ylai@lemmy.ml to

Gaming@lemmy.mlEnglish • 1 year ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

364

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

@ylai@lemmy.ml to

Gaming@lemmy.mlEnglish • 1 year ago

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

HotTopNewOld

Chat

@slaacaa@lemmy.world
link
fedilink
6•1 year ago
Hundreds of millions of Call of Duty and Fifa games sold show that unfortunately marketing works

Gaming@lemmy.ml

!gaming@lemmy.ml

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !gaming@lemmy.ml

Sub for any gaming related content!

Rules:

1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy “anti-woke” energy, you probably shouldn’t be posting it here.
3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.

25 users / day
93 users / week
215 users / month
1.21K users / 6 months
1 subscriber
1.41K Posts
16.1K Comments
Modlog